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The Team

Bill Di Segna
CEO & Founder

Bill is the CEO and founder of CBD Living. Since founding CBD Living in 2013, Bill has dedicated his career to building a reputable brand of CBD products backed by the science of cutting-edge nanotechnology, thanks to the employment of an in-house scientist and the input of several renowned PhD scientists and university professors. A lifelong entrepreneur, Bill began his career in 1988 when he moved to Temecula, Calif. after foreseeing an impending construction boom in the area. His Demolition Concrete Company employed more than 100 talented people and became one of the most respected construction companies in the Inland Empire. After running Demolition for 18 years, Bill and his wife began a charter fishing boat company in Central America, investing in several lucrative land development projects on the side. Upon their return to California, the Di Signas purchased an established family Mexican restaurant in Arcadia, Pepper’s Cantina, which they still own and operate. In 2010, Bill became interested in the cannabis industry and purchased several medical cannabis dispensaries and cultivation sites, eventually learning more about the benefits of CBD and moving into that burgeoning industry. He lives in Corona, Calif. with his wife.

Sean I. McDonald
COO

Sean is Chief Operating Officer at CBD Living. He joined the team in 2015 after meeting CBD Living founder Bill Di Segna through consulting for the medical cannabis industry. While studying business administration at California Baptist University in Riverside, Calif. Sean began his career in the off-road industry as COO of off-road buggy manufacturer Predator Motor Corporation, overseeing the design and engineering of over 300 vehicles shipped worldwide for participation in the Baja 1000, DAKAR Rally and other notable races. After Predator, Sean joined RV and toy hauler manufacturer Weekend Warrior / Warrior Lifestyles as parts manager, quickly rising through the ranks to purchasing manager, before submerging himself fully in the medical cannabis and CBD industries. He lives in Canyon Lake, Calif. with his fiancé and puppy, and when not at work, enjoys off-roading, boating and attending country music concerts.

Ahmed Alkhatib
Managing Director, Global

Ahmed is Managing Partner, Global at CBD Living. Since joining the team one year ago, Ahmed has added several satellite offices to the CBD Living roster, increased global brand recognition and directed the development of a brand-new e-commerce site designed to deliver the best customer experience possible worldwide. Growing up in the San Francisco Bay Area, Ahmed began his career in technology and startups at an early age, joining Zazzle and helping it grow to the #1 customization platform in the world. After moving to Dubai, Ahmed founded MarkaVIP to cater to local consumers and retailers in the Middle East and North Africa, which was eventually acquired. This led to Ahmed’s next endeavor, Revton, a complete localization and e-commerce platform for under-developed markets in MENA, which counts adidas and other major brands as clients. When not working - or traveling the world for work - Ahmed enjoys swimming, MMA and hiking.

Monika Leokadia
Business Development Associate

Monika is the Business Development Associate for CBD Living. Monika brings a robust background to the company, having worked in marketing and business development, customer service, teaching and even as a restaurant manager. She studied applied psychology in Berlin before moving to Jordan, where she currently resides with her three children. In her free time, she enjoys traveling, spending time in nature and leading a healthy lifestyle.

Yousef Jomoa
Project Manager

Yousef is Project Manager at CBD Living, where he manages all cross-functional departments by keeping them on-task and meeting deadlines. Yousef’s experience managing cross-cultural departments is an invaluable asset to the global CBD Living brand. Prior to CBD Living, Yousef was project coordinator for an online travel company, where he gained a wealth of knowledge in project management, ecommerce, OTAs, service platforma and more. He graduated from the American University in Dubai and currently lives in Amman, Jordan.

Rico Henchion
Sales Manager, UK

Rico is the UK Sales Manager for CBD Living. In this role, Rico connects with European-based clients, growing the CBD Living brand abroad and working to achieve sales targets. Before coming on board the CBD Living team, Rico served as a trainer at several different companies in the UK, training employees in company practices as well as designing new relevant training courses. He attended Bury College in Bury, Lancashire and currently resides in Manchester, where he enjoys swimming, playing football and squash and traveling the world to expose himself to new cultures and cuisines.

Stefano Schintu
Creative & UX/UI Director

Stefano is Creative & UX/UI Director at CBD Living. With 18 years experience in the branding and digital spheres, Stefano directs the design and execution of CBD Living’s website with a dedication to providing the best possible user experience for customers. Prior to joining the CBD Living team, Stefano directed the creative, production and content departments for the largest e-commerce sites in the MENA region, including adidas’s site in five countries. He lives in Italy with his wife and two boys, where he enjoys cooking, playing sports and exploring historical places.

Adam Darbee
Wholesale Sales Representative

Adam is wholesale sales representative at CBD Living, where he focuses on customer care and retention, in addition to making new sales. Prior to joining the team at CBD Living, Adam worked in outside sales and manufacturing at Lou Zypher Industries, trained new recruits in sales at Centra Marketing and managed marketing and convention center presence at DarbeeVision. He attended Chico State University and now lives in Moreno Valley, Calif., where he enjoys snowboarding, martial arts, backpacking, jewelry making and massage therapy.

Alexander Terrazas
Wholesale Sales Representative

Alexander is a wholesale sales representative at CBD Living, where he specializes in wholesale and retail sales and customer service. After attending Cerritos College, Alexander began his career in the automotive industry at O’Reilly Auto Parts and Platinum Auto Trends, eventually returning to Cerritos College - this time as an instructor - teaching students about advanced engines. He lives in Corona, Calif.

Elisa Torres
Wholesale Sales Representative

Elisa Torres is the wholesale sales representative at CBD Living, managing new and current customer accounts and assisting with customer service on the retail side. Prior to joining CBD Living, she was a sales assistant at Allied Modular Building Systems, where she managed accounts spanning from California to Tennessee. She has also worked in the medical equipment field as a scheduling coordinator and inventory manager. In her free time, Elisa spends quality time with friends and family in Corona, Calif.

Andrew Paladino
VP of Wholesale Sales

Andrew is VP of wholesale sales at CBD Living, where he is responsible for managing vendor relationships and sales team processes, as well as overseeing product rollout plans and distribution inquiries. Before CBD Living, Andrew spent nine years as a finance specialist at All Media Capital, finding funding for midsize to large companies. He graduated from the University of California, Irvine with a degree in political science. Now, he lives in Riverside, Calif. where he prioritizes spending time with family and friends, traveling and drinking rare and expensive single malt Scotch.

Robert A. Franklin
Production & Packaging Technician

Robert works in the production & packaging department at CBD Living, where CBD Living’s high-quality products are made ready for shipment to customers worldwide. Robert’s technical background includes positions in powder coat technology at Eibach Springs and pipe technology at Bishop Pipe Freezing. You’ll find him in his happy place, riding jet skis on the Colorado River.

Breanna C. Hurtado
Production Supervisor

Breanna is production supervisor at CBD Living, where she oversees the production of CBD Living’s high-quality products. Her role requires her to manage the production and packaging departments and keep the team meeting deadlines. Breeana is an original CBD Living team member, starting in August 2015 when the company was much smaller, and helping it grow throughout the years. She attended Santa Monica College and UEI Vocational College. Breanna lives in Lake Elsinore, Calif. where you’ll find her and her beloved bearded dragon at local car shows.

Jade White
Office Administration

Jade is office administrator at CBD Living, where she manages all shipping labels that pass through CBD Living’s headquarters. Jade is also responsible for data entry and accounting tasks, as well as routing all incoming calls through the correct departments. She is used to handling groups of large personalities, as demonstrated by her previous work as a preschool children’s aid. When not at work, Jade enjoys hiking, singing, reading and watching movies.

Joseph Scarcella
Wholesale Sales Representative

Joseph is a wholesale sales representative at CBD Living, managing retail and wholesale accounts and handling customer service inquiries. He has previously served as a sales representative for Awaken Industries. He lives in Corona, Calif. and enjoys snowboarding, fishing and golfing.

Elliott Redmond
Outside Sales Rep

Nancy Pineda
In-House Scientist

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